Clarity First
If users hesitate, the design has failed. I simplify before I beautify.
Hi, I'm Wilson
I build digital products focused on clarity, efficiency, and growth.
Explore My WorkSelected Work
UnMask — A Staged Reveal Dating Experience
Designing staged identity reveal to build trust in digital dating.
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Student Attendance Platform
Designed and implemented a digital attendance system integrating SharePoint and automation workflows.
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Uber Driver Experience Upgrade
Improving earning clarity and wallet interaction to support driver decision-making.
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Hey, I’m Wilson :) A Brisbane-based UX designer focused on clarity, structure, and real-world implementation. I’m drawn to complex problems — messy workflows, unclear interfaces, and systems that don’t quite work the way they should. I enjoy breaking them down into simple, usable experiences that make sense in practice. My background includes digital product concepts and operational tools, where I’ve learned that good design isn’t about looking clever — it’s about making complexity manageable. You’ll probably find me on the basketball court most of the time. I like the discipline, teamwork, and constant improvement — the same mindset I bring into product design.
Design Principles
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Designed to Ship
Strong ideas mean little if they can’t survive constraints.
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Structured Thinking
Clear structure creates clear decisions. I design with logic, not just visuals.
Contact
Email: wilsonso0313@gmail.com